NHL - 'Frozen Frenzy' Promo
Concept l Art Direction l Promo l Production l Creative Pitch l Broadcast Design
To produce an elaborate, kinetic NHL Promo meets music video. To promote the biggest hockey night in the regular season 32 Teams, in 16 Games all in 1 Night. Using a
custom, youthful feeling "ice-breaking" design as the key visual directive to initialize a one-of-a-kind sports hype video
for the younger NHL Audience.