Fight Week - Brand Production Reel (0;00

UFC Fight Week - Production Brand

Brand Creative l Art Direction l Promo l Production l Light Painting l Broadcast Design

To produce a visually unique promo brand aesthetic for the social and broadcast presentation of UFC's Fight Week Promo Production Brand. This brand design uses diverse art styles, including produced long exposure photography to engage the UFC audience into a new visual presentation style for the UFC, and a kinetically changeable promo layout.