UFC UnFiltered Moments - Show Brand
Concept l Art Direction l Promo l Production l Creative Pitch l Broadcast Design
To extend and strengthen the visual aesthetic and
core -audience engagement of the social and broadcast presentation of UFC's official podcast UFC UnFiltered with a stylized extension and abstract presentation that is a, "entertainment engaged" brand identity kit.
A comprehensive brand extension, to elevate the production value of UFC UnFiltered (the official podcast of the UFC), and to extend the brands visibility with a unique social media content package to broadcast materials with an expansive vision from the
shows main brand.
A one-of-a-kind identity that creates that matches the energy and enthusiasm of the animated hosts of UFC UnFiltered, former UFC Welterweight Champion Matt Serra, and comedian Jim Norton (Opie and Anthony, Lucky Louie (HBO), The Degenerates (Netflix)).
An elaborate set of After Effects and Premiere templates were designed for easy execution of the show elements by the 3rd party vendor who edits the show.
Winner - MUSE Creative Awards
Platinum - 2022 - Branding (Video)
Winner - MUSE Creative Awards
Gold - 2022 - Sports (Video)
Winner - MUSE Creative Awards
Platinum - 2022 - Sports (Video)
Winner - MUSE Creative Awards
Platinum - 2022 - Best Art Direction
Unique custom social content was created to quickly produce UFC UnFiltered stylistic highlights using "Moments" brand assets to promote UFC Fights being discussed on the show. As well as live-fights happening the week of the shows posting and for within show content. Creating a unique content chain for show-to-social brand engagement.
The Social Media Presentation has been created to engage via stories, in feed content and in show engagement with the primary goal of having a "ready-to-go" various show brand content from bi-weekly shows to social feeds
