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UFC Unfiltered - 2020 ReBrand Image Spot

UFC UnFiltered - Production ReBrand

Concept l Art Direction l Promo l Production l Creative Pitch l Broadcast Design

To Re-Imagine the aesthetic of the social and broadcast presentation of UFC's official podcast. An "entertainment meets mixed martial arts" rebrand.

A comprehensive brand package, to enhance the production value of UFC UnFiltered (the official podcast of the UFC), and to extend the brand with a cohesive, kinetic, one-of-a-kind identity that matches the energy and enthusiasm of the animated hosts of UFC UnFiltered, former UFC Welterweight Champion Matt Serra, and comedian Jim Norton (Opie and Anthony, Lucky Louie (HBO), The Degenerates (Netflix)). An elaborate set of template was designed for easy execution of the show elements by the 3rd party vendor who edits the show. 

Winner - MUSE Creative Awards

2021 - Branding (Video) 

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Winner - Telly Awards - Silver

2021 - Non-Broadcast - Craft - Title Design

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Winner - Telly Awards - Silver

2021 - Online  - Craft - Title Design

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Winner - Videographer Award 2020 - Excellence Creativity (TV Production) Art Direction - Graphics/Design

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Winner - Telly Awards - Silver

2021 - Online  - Craft - Motion Graphics Design

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Winner - Videographer Award 2020 - Distinction Creativity (TV Production) Art Direction - Graphics/Design

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